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8 Email Tools You Should Use

Emails have been here for a long time. They have been used extensively in various areas ranging from exchanging simple messages to marketing venture. With the recent social media craze, emails have also been updated with newer tools.

Emails have been used for marketing and advertising for a long time. According to a 2018 statistics, number of active email users has increased from 3.7 billion in 2017 to 3823 million in 2018. It has been forecasted to increase up to 4.2 billion in 2022. This shows that people are actively using emails no matter how old the tool is.

Actually, it’s more like a maintenance business tool. Emails help to remind customers that there are new products or that the product has been delivered. It can be used to inform people about a new convention taking place nearby. In fact, all the social media platforms are based on email and without email it will be honestly quite difficult.

Best Tools to Supercharge Your Email Experience

The following tools are the best email tools that can be used in business. Of course, you need to choose the best one for yourself. Some are a basic part of the email and some are special softwares that could be bought.

  1. ActiveCampaign

One of the email marketing tools is called ActiveCampaign. It consists of several marketing schemes and automation features. It has its own CRM system which manages the marketing leads. You can use the trial pack for 14 days and then buy it at an affordable price if you like. It is quite easy to use and has beautiful and professional email templates.

With good customer service and other software integration, it is one of the best tools to consider. ActiveCampaign does not have many disadvantages. You must be well versed in email usage, software updates and know some basic computer stuff. Also, the 14-day trial does not unlock all features and sometimes, it is not possible to know all features within that time period.

  1. NEWOLDSTAMP

It is another tool that is a must for all companies. It is a basic tool that does not require any money. However, if you don’t know how to make one, you can just get some help from online email signature generators like NEWOLDSTAMP. You have to put in details of what you want and an email signature will be generated automatically.

It shows that you are a trustworthy company and that your company is not a spam. Email signature has 2 parts:

  • One part is the picture part where you can put the logo of your company.
  • The other part is where you write contact details and provide links to social media pages or website.

Remember to keep your email signature short, attractive and colorful.

Some examples of email signatures, and how they should look like.

  1. GetResponse

It is another marketing email software that commonly used by businesses. Again, it is quite affordable but remains the same even with newer versions and updates. GetResponse does not get customized to user’s choice.

You will not find options that you chose before. It takes a lot more time to find specific features. Although there are over 500 email templates to choose from, your choices are not saved. Like the earlier tool “ActiveCampaign”, marketing automation is present here too but it has certain limitations.

However, it has excellent autoresponders. For those email projects which do not need special features this tool is the best considering the cheap price.

  1. InfusionSoft

As the name suggests, this email tool provides an infusion of several features like automation and autoresponders. It is one the most expensive tools to buy. The starter pack will ask for $1999 and you have to pay monthly $199. Yes, those are obligatory to pay.

The reason it is so expensive is that marketing skills are not limited to emails. InfusionSoft is a full-blown marketing software that helps in assessment of the market, carries out automatic campaign (even without emails) and analysis of its effectiveness.

  1. MailChimp

Another email tool that is used in marketing and advertising is MailChimp. With awesome automation skills and a wide variety of integrations, it is one of the coolest email marketing software.

As a startup company, you can apply this tool because it is quite easy to use and customizable. If you want to consider the problems of this tool then it is crucial to mention that it becomes expensive with updates.

The first time when you pay, it unlocks certain features but not all. If you want the updated version with all features and newer automation skills, you need to pay more and that makes it expensive.

  1. SendinBlue

SendinBlue is a tool to be considered if you are thinking about transactional email service plus email marketing features. Transactional email service refers to all those emails that are sent to a particular person or company when the “Send email” button is pressed on any website. They are also called triggered emails. This tool is good if you want to combine these two features together.

  1. Google Analytics

If you are using email marketing strategy, you need some tools to track its effectiveness. Google Analytics has by far the best analytical skills. For setting up a campaign you need the above-mentioned tools which you need to pay for.

Google analytics is the best for metrics because it unifies with other campaigning tools and websites. You work is reduced to half because Google Analytics will take up all the information from the software you downloaded. It has over 100 metric analysis system and several conversion systems.

  1. Bloom

Every email marketing requires a guest list. It is an email opt-in plugin. Bloom has various templates and themes to choose from. You can customize the tool according to your taste and choices.

It provides integration with several other marketing platforms and it has a high-end analytical system. Bloom’s main function is in tracking how well your email marketing is going on. It is available at 69$ per month.

There you go, those are some of the best email marketing tools. You should consider functionality, pricing, and features when you will choose a tool for your marketing venture. Also, you need to contemplate the company size and status. But one tool which all businesses have to try is the email signature.

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